I'm celebrating 20 years in business by sharing 20 insights on what I've learned over this time. This is no.6.

Today's insight is to trust your instincts.

If I think back over the last 20 years or really throughout my life, the decisions I've most regretted have been those where I didn't trust my instincts.

You can call this gut feel, you can call it instinct, you can call it wisdom of experience, or something else.

I think quite often we are trying to find the rational answers. Particularly with my background training as a scientist, you really want to have data and evidence to help you make decisions, and those things are valuable and important.

But in the end, a lot of the decisions that we need to make in business, both as a business owner or as a board member, these really require some judgment.

And there isn't necessarily a straightforward answer that can tell you yes or no in a lot of decisions and a lot of things that we are involved with.

So my insight then here, or my advice to someone who's struggling with this, is definitely to trust your instincts, even if that is just to tell you to look further or to stop before you go ahead and make this decision and to delve a little bit deeper.

Trust that, and I'm sure that it will guide you well into the future.